Are Chalupas a Girl's Best Friend? Taco Bell(R) Announces $10,000 Ulti-``Mate'' Chalupa

The Ulti-"Mate" Chalupa is available for purchase beginning today(starting at 6:00 a.m. PDT) during a week-long auction on eBay(keyword: Ultimate Chalupa), with bidding starting at $10,000. Seesite for purchase details. The proceeds from the auction will directlybenefit the Taco Bell Foundation, which has successfully raised morethan $15 million to benefit at-risk teens.

"With Ultimate Chalupa, we've created a Chalupa lover's dream,combining signature Taco Bell ingredients for a variety of flavors andtextures in one bite," said Bill Pearce, Chief Marketing Officer ofTaco Bell Corp. "And we've taken this experience one step further withThe Ulti-'Mate' Chalupa. In fact, you could say it's a girl's bestfriend."

The Ultimate Chalupa features Taco Bell's signaturecrispy-yet-chewy Chalupa shell filled with layers upon layers of theflavorful ingredients, including marinated carne asada steak, fiestasalsa prepared fresh daily, sour cream, guacamole, a blend ofthree-cheeses and crisp lettuce. The limited-time-product carries asuggested retail price of $2.19 and is available through June 25 atparticipating Taco Bell locations.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM),is the nation's leading Mexican-style quick service restaurant chainserving tacos, burritos, signature Quesadillas, Grilled StuftBurritos, nachos and other specialty items. Taco Bell serves more than35 million consumers each week in nearly 5,800 restaurants in the U.S."Think Outside the Bun(R)" and visit www.tacobell.com.